Aleksei Veretenov
RU / EN

Strategic Projects

Citibank / Citigroup — distribution model

Development of the bank’s distribution model and approach to customer engagement channels.

Citi

Context

A project with Citibank in Russia to develop its banking distribution model.

Objective

Develop the bank’s distribution model.

Role

Distribution model development project lead.

Approach

  • Development of a banking distribution model for Russia.
Company / project website