Alfa-Bank (Russia) — Alfa 3.0 transformation
Alfa 3.0 transformation, connecting the bank’s strategy with its business model, long-term customer relationships and change execution.
Aleksei Veretenov
Experience in strategy, corporate governance and transformation across banks, financial businesses and diversified groups. Each case describes the objective, role, approach and outcome.
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Alfa 3.0 transformation, connecting the bank’s strategy with its business model, long-term customer relationships and change execution.
Click’s transformation strategy, developing a customer-centric business model, service proposition and growth opportunities, with implementation support.
Integration of Bank CenterCredit and Alfa-Bank Kazakhstan, supporting the creation of a unified bank and strategy execution through the merger.
Customer subsegmentation to support more relevant propositions and the development of the bank’s customer and commercial model.
Bank strategy and digital transformation, developing the customer and product model, technology, corporate culture and management system.
Retail banking strategy and development of a customer-centric model connecting propositions with customer needs and relationships.
Comprehensive bank and group transformation, aligning the strategic vision and changing the business model across customer-facing functions and internal operations.
Full-scale transformation of Ural FD and development of a cross-industry group model connecting banking and telecommunications services.
A common segmentation and customer model for BNP Paribas, designed for adaptation across the international group’s markets.
Bank integration and business-model transformation, developing everyday financial services, optimising the network and addressing corporate culture.
Customer strategy and development of everyday banking services, aligning decisions with the head office and supporting implementation.
Development of the bank’s distribution model and approach to customer engagement channels.
Development of everyday banking services and customer transaction activity across banks in several CIS markets.
Customer subsegmentation as a foundation for the development of Ardshinbank’s customer and commercial model.
Customer analytics, segmentation and data-informed strategy to support proposition personalisation and identify new revenue opportunities.
Strategic business assessment and systematic identification of growth opportunities to inform the bank’s strategy.
Comprehensive assessment of Eldik Bank and the group, identifying growth opportunities and developing an initiative portfolio with an implementation plan.
A financial and technology group strategy, aligning Eldik Bank, Beeline Kyrgyzstan and related businesses, group synergies and international initiatives.
International financing strategy, preparing the bank for capital market access and supporting the group’s development initiatives.
Beeline Kyrgyzstan’s strategy, aligning the telecommunications business with banking activities and the group’s development model.
Nikoil Bank’s strategy and customer-centric model, including assessment of a potential integration scenario with TBC.
Advising a KWIKPAY shareholder on strategy, partnerships and the international expansion of the payment platform.
Customer-centric transformation of a credit union, developing its customer, product and organisational model and improving operational effectiveness.
Assessment of the banking business and development of strategic priorities aligned with shareholder objectives.
Strategic discovery and a systematic search for business growth opportunities, followed by a strategic plan and budget.
Assessment of the bank’s customer model, identifying growth opportunities and priorities for the transition to customer-centric banking.
Increasing bank value through retail banking strategy and transformation.
Group ecosystem strategy and development of a business model based on long-term customer relationships.
Strategic assessment of Bank of the West to inform development priorities for the banking business.
Development of the bank’s strategy and execution system, translating strategic priorities into an implementation program.
Strategic projects and sessions for Promsvyazbank delivered as Senteo team experience with PwC.
An ecosystem of banking and non-banking services for marketplace sellers, including online and mobile banking functionality.
Development of a common technology platform for end-to-end digital processes and business customer engagement.
Systematic development of customer experience across the branch network and improvement of customer interaction quality.
Development of a customer experience strategy for Bank ZENIT.
Assessment of growth opportunities, development of the bank’s strategy and work on management decisions through strategic workshops.
Development of telemarketing, direct sales and CRM through in-house management roles, including integration of customer processes and teams.
Implementation of a common Siebel CRM to connect customer processes across the bank’s departments.
Transformation of FINCA Bank’s customer model through practical changes in customer experience and operational effectiveness.
Development and launch of strategic initiatives across the bank’s product model, distribution, customer relationships and corporate culture.
Development of the banking network and transfer of strategic initiative execution practices to the management team.
Sales and CRM development using customer wallet assessment and priorities for customers with a high risk-adjusted return on capital.
Development of a growth strategy for an international money transfer and financial services business.
Macroeconomic analysis to align the bank’s strategy, budget, risk appetite and funding with market scenarios.
Alsep’s fintech platform strategy and an 18-month execution system, addressing key constraints and growth opportunities.
Development of the retail customer experience and preparation of propositions and processes for a banking business launch.
ANIF’s investment strategy, developing an initiative portfolio, international partnerships and co-investment institutions in Armenia.
Development of the ARFI investment platform, covering strategy, corporate governance and investor engagement.
Development of portfolio banks with East Capital through strategy, business-model improvement and a focus on business value.
EMC healthcare group growth strategy, developing its customer model, new products, partnerships and international opportunities.
A cross-industry partnership between EMC and T-Bank, developing a combined financial and healthcare proposition for premium banking customers.
Healthcare business-model transformation through long-term customer relationships, subscription services, integrated solutions and MEDSI Premium.
Remix Media created, developed and transferred a digital channel to the healthcare network as a standalone asset.
Senteo team experience: stage-gate project management and project transformation to support change execution in an industrial company.
Senteo team experience: launching and scaling a product and entrepreneurial approach across an industrial company’s functions and production operations.
Personal and team projects: strategic sessions, data work and a product initiative model at Rosatom.
Customer and commercial transformation of an industrial company, developing long-term relationships with business customers.
Transformation of a telecommunications operator’s customer model through technology, new propositions, corporate culture and customer experience.
Customer-centric transformation of an automotive dealer group and development of sales and service processes.
Design and delivery of customer experience events for IKEA’s Russian business.
Practical transformation workshops for the management team of the Inter RAO energy group.
Assessment and development strategy for the learning system of the Prosveshchenie publishing business.
Development and implementation support for a customer-centric strategy at the Ukrainian insurer Retail UA.
Assessment of Utkonos’s customer model and logistics, identification of growth opportunities and definition of strategic priorities for the online retailer.
Systematic identification of growth opportunities for 21vek.by in Belarus and development of management priorities through strategy sessions.
Development of Yuvelirochka’s customer model through growth diagnostics, CRM and the combination of digital and physical sales channels.
Customer experience assessment, strategy and new concept development for the multi-brand Rosinter restaurant group.
Development of a corporate innovation openness model for the Agency for Strategic Initiatives, connecting technology, management, processes and people.
Senteo team experience: a citizen-centred service concept for Georgia’s Public Service Hall, bringing services from multiple agencies into a one-stop model.
The Tatarstan Resident Card was one workstream within Ak Bars Bank’s transformation, connecting public, social and financial services.
Development of proposals for a public financial literacy strategy within a Russian Ministry of Finance project workstream.
Support for the acceleration, systematic development and international expansion of Internet Initiatives Development Fund projects.
Design and delivery of SKOLKOVO modules for exporters and the Global Shift program, covering business-model transformation, international development and distribution models.
Personal finance education for University of Nevada, Las Vegas students through the Dreamspace Community and UNLV partnership.
Expert working-group contribution on the role of technoeconomics in Russia’s strategic agenda.
ESG advisory for companies in the CIS and international markets, covering rating preparation, investment attractiveness and access to financing.
Creation and investment development of X8Team, a group of technology and operating businesses serving marketplaces, followed by an exit through a stake sale.
Investment development of TandemSeller within X8Team, providing services and technology to launch and grow marketplace stores.
Development of the Pandora 10 analytics platform, integration with the marketplace ecosystem and investment exit through a stake sale.
Launch of Remix Media, development of its operating model and expansion into CIS markets as part of Interise Group.
Investment development of Sensory Lab, a neurosensory research practice applying its methods to Interise Group business projects.
Investment in CoinPlace and development of its tokenisation and crypto-infrastructure platform in China and Russia.
Investment development of the Ma Pizza chain, development of its franchise model and subsequent exit from the restaurant business.
Development of the Dreamspace Community financial planning service in the US and partnerships with corporate, government and educational organisations.
Development of five Menchie’s Frozen Yogurt restaurants in the United States through a business partnership.
Development with EVV Beta of projects to identify revenue leakage and improve bank profitability in the CIS and Canada.
Development of a partnership with SAP in the US and Russia, connecting CRM technology with customer experience management methodology.
Creation and development of SkyBranch, an outsourced B2B contact centre.
Development of Vizuators, Interise Group’s practice in end-to-end BI analytics, management dashboards and data-driven solutions.
Creation and development of Interise Group through group strategy, new business areas, partnerships and investment in the execution of systemic business change.
Compare customer experience and the factors shaping financial institution choice, identifying opportunities to develop sales and customer relationships.
Board-level strategy, corporate governance and international development for a unified banking and payments business.
Operational management of a Euroset store, covering sales, team leadership and daily retail operations.
Development and delivery of CXCI, a comparative study of customer experience culture in banks across Russia, Belarus and Ukraine.
The international CEI research practice: comparative customer experience assessment in Europe, the CIS and Türkiye, including projects for US clients.
Strategic development of TBC’s international expansion approach, covering new market selection and adaptation of its customer business model to local conditions.
Senteo team experience: TBC Bank’s transformation in Georgia from a predominantly corporate bank to a retail model, covering propositions, distribution, culture and communications.
Post-acquisition integration of a bank in Kazakhstan under international ownership and development of its future business strategy.
ANIF investment portfolio: a 200 MW solar project developed by ANIF with UAE-based Masdar.
ANIF investment portfolio: aNIF and Air Arabia established a joint venture to launch Armenia’s national low-cost airline.
ANIF investment portfolio: aNIF created a co-investment vehicle for Armenian companies in response to the pandemic’s economic effects.
ANIF investment portfolio: aNIF invested in freight operator Global Connect to expand its owned fleet and international capacity.
ANIF investment portfolio: aNIF invested in Apaga Resort and Yell Extreme Park in Tavush to expand tourism infrastructure.
ANIF investment portfolio: aNIF and Yeremyan Projects established a joint venture producing feedstock for the group’s agricultural operations.
ANIF investment portfolio: aNIF co-invested in launching the international Hard Rock Cafe restaurant franchise in Yerevan.
ANIF investment portfolio: an ANIF anti-crisis portfolio investment supporting the Clinic of Modern Surgery’s planned capacity and service expansion.
ANIF investment portfolio: aNIF committed capital to a fund managed by Amber Capital Armenia alongside European institutional partners.
ANIF investment portfolio: solis is a portfolio investment of the EU-Armenia SME Fund, in which ANIF was an investor. The project involves a 4 MW solar plant.
ANIF investment portfolio: an EU-Armenia SME Fund portfolio business producing juices and preserved food under Yan and SIS brands.
ANIF investment portfolio: the EU-Armenia SME Fund invested in a solar plant operated by Enteria in Gegharkunik.
ANIF investment portfolio: eU-Armenia SME Fund invested in ACX, a technology services provider to the digital asset industry.
ANIF investment portfolio: aNIF developed a concept for affordable, energy-efficient modular homes using Armenian architectural references.
Equip owners and managers with practical tools for international expansion, business models and distribution.
ANIF investment portfolio: aNIF participated in legislative initiatives affecting company law and public-private partnership frameworks in Armenia.
Support for launching a payments business in Armenia, developing its strategy and pursuing international expansion.
Business discovery for QNB Bank A.Ş. in Türkiye and development of a maturity model for a structured assessment of the bank’s development.
Strategic partnership supporting expansion of the Kyrgyz payments project into Uzbekistan, Indonesia, Singapore, China and CIS markets.
Integration of factoring businesses and development of a unified business model, proposition and sales channels.
Development of acquisition, lending and service models for mid-sized and large corporate clients.
Launch and development of a mid-corporate business line covering acquisition, products and service.
Team experience in digital services, customer operations, data analytics and business banking products.
Project experience in developing bank technology infrastructure and the software development environment.
Transformation of retail, small business and private banking across products, branch network and customer experience.
Project experience at the intersection of telecommunications, banking and payments.
Customer journey and service model design connecting technology and communications.
Development of the shopping centre’s customer environment, shared spaces, navigation and communications.
A banking environment concept connecting customer experience and technology.
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