Context
An international banking group assessing entry into new markets and adaptation of its customer business model.
Objective
Assess TBC’s entry into new markets and the adaptation of its customer business model to local conditions.
Role
Led strategic work on Go Global and international development alongside the TBC team.
Approach
- Strategic assessment of new market entry.
- Adaptation of the customer and business model.
- Assessment of collaboration scenarios with local banking businesses.
Outcome
An international development strategy and scenarios for adapting the customer business model to new markets were developed.
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