Context
In-house roles at Raiffeisenbank in Russia, including integration with Impexbank and CRM development. The international scope of the work included Vienna.
Objective
Develop commercial channels and customer infrastructure and support the integration of processes and teams.
Role
Deputy Head of Telemarketing, then Head of Direct Sales; led CRM development and customer process integration projects.
Approach
- Telemarketing and remote sales.
- Direct sales and team management.
- Integration of commercial channels, processes and operating practices.
- CRM and sales automation, including an early project with Altitude Software.