Context
ANIF co-invested in launching the international Hard Rock Cafe restaurant franchise in Yerevan.
Objective
Introduce a global brand and enhance service, operational and governance standards.
Role
ANIF portfolio during Aleksei Veretenov’s tenure as Deputy CEO and Vice President for Strategy and Marketing.
Approach
- ANIF investment structure with a 48% holding.
- Restaurant opening and adoption of brand operating standards.
- Joint business governance.
Outcome
Hard Rock Cafe Yerevan opened on 28 July 2022; ANIF’s report records approximately $2.5m invested.