Context
A retail bank updating its retail and SME strategies, developing digital channels and automating processes.
Objective
Create a new customer and product model and support its implementation through technology, culture and management systems.
Role
Adviser to the Chairman of the Supervisory Board; led strategy and transformation projects.
Approach
- Retail and SME business strategies.
- New products, pricing, communications and corporate culture.
- Digital channels and automated processes.
- Support for execution of the strategic agenda.
Outcome
The INSYNC digital bank and mobile loan origination were launched. During the project, the number of digital customers grew by 470% and the active customer base by 236%.
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