Context
A healthcare network creating a new digital customer acquisition channel from scratch.
Objective
Create, develop and monetise a digital asset for the healthcare network.
Role
Delivered by the Remix Media team.
Approach
- Strategy for a new acquisition channel.
- Content, advertising and social media management for a Telegram channel.
- A Telegram appointment booking bot.
- Visual identity and channel management.
Outcome
The Telegram channel grew from zero to more than 10,000 subscribers. The digital channel was subsequently acquired by Medscan JSC.
Company / project website