Context
A partnership between a private healthcare group and a premium banking business.
Objective
Create a joint value proposition for the bank’s premium customers.
Role
Lead of the cross-industry EMC and T-Bank project.
Approach
- Joint loyalty programme.
- Integration of EMC’s proposition into the T-Bank app.
- Development of integrated wellness and preventive care concepts and joint products.
Outcome
A joint loyalty programme offering 20% cashback on payments with a T-Bank card was launched. Integrated health support, a seamless customer journey and new joint products were assessed as subsequent phases.
Company / project website Company website