Context
An industrial holding company optimising product and project development and management.
Objective
Introduce a product entrepreneurship approach and scale it across functions and production units.
Role
A Senteo consulting team engagement.
Approach
- Product entrepreneurship laboratory.
- Introduction of the approach at Severstal BSS.
- Scaling to other functions and production units.
- Training for product owners and product coaches.
Outcome
The product approach was introduced across multiple functions and production units. More than 50 products were launched; over 100 product owners and 10 product coaches were trained.
Company / project website