Context
The international Customer Experience Index (CEI) research practice preceding the current GCCI, including projects in Western Europe, the CIS and Türkiye, as well as research for US clients.
Objective
Assess customer experience and provide clients with a comparative research foundation for development.
Role
Lead of international Customer Experience Index research.
Approach
- Customer experience research in Western Europe, CIS countries and Türkiye.
- Research projects for US clients.
- Customer experience comparisons and preparation of analytical materials.
Outcome
International CEI studies were conducted in Western Europe, CIS countries and Türkiye, alongside research projects for US clients.
Research materials