Context
A physical and digital resident card was initiated in 2022 as one workstream within Ak Bars Bank’s transformation.
Objective
Integrate services across industries into a single customer journey.
Role
Aleksei Veretenov led Ak Bars Bank’s overall transformation, which included the Tatarstan Resident Card. A project manager directly led the card project.
Approach
- Financial features: cards, transfers and payments.
- Social benefits, school services and healthcare.
- Transport, municipal services and a mobile app.
- Children’s and virtual card products.
Outcome
More than 210,000 cards were issued. The product range included over 38,000 children’s cards and 11,000 virtual cards. The mobile app was downloaded more than 75,000 times.
Company / project website