Context
ANIF delivered a program to help Armenian enterprises strengthen export capabilities and enter international markets.
Objective
Equip owners and managers with practical tools for international expansion, business models and distribution.
Role
Guest speaker in the export development program.
Approach
- Three-stage executive program delivered July–October 2021.
- Business models, offers, distribution, customer relationships and organizational development.
- Application to export expansion challenges.
Outcome
ANIF reported participation by founders and executives from 30 Armenian enterprises, with practical modules delivered to support entry into new markets.