Context
A telecom operator within the Eldik Bank group since 2025, updating its development strategy for 2025–2028.
Objective
Define the operator’s strategic priorities and align the telecom and banking businesses.
Role
Project lead for Beeline Kyrgyzstan’s strategy and its alignment with the group strategy.
Approach
- Updated strategy for 2025–2028.
- Inclusion of MVNO, cybersecurity and AI in the strategy.
- Alignment of segment strategies and cross-selling.
- Engagement of executives and working teams in implementation.
Outcome
A 2025–2028 strategy was developed. Targets included a 32% market share by 2028, the highest NPS in the market, a fivefold increase in the share of Beeline subscribers within Eldik Bank’s customer base, modernisation of 3,000 base stations and network expansion by 800 stations.
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