Aleksei Veretenov examines seven stages of the customer lifecycle and the role of gamification in relationship development. A separate section addresses loyalty in payment systems: how long-term customer value differs from simply offering cashback.
Participants: Aleksei Veretenov
- Participants
- Aleksei Veretenov
- Publisher / venue
- Veretenov on Business
- Recording language
- Russian — per source register
- Duration
- 00:20:50