Alfa-Bank (Russia) — Alfa 3.0 transformation
Alfa 3.0 transformation, connecting the bank’s strategy with its business model, long-term customer relationships and change execution.
Entrepreneur · Investor · Advisor to Business Owners and Executive Teams
For over 20 years, I have worked with business owners, boards and executive teams to develop banks, fintech companies and diversified groups — from strategy and corporate governance to M&A, capital, value creation and international growth.
20+ years of experience · Work and project experience across 31 countries
Strategic Projects →
Roles and scale
The payment system of the international banking and payments company operates in 100 countries.
Selected experience
BNP Paribas · Citigroup · Société Générale · Raiffeisenbank
Alfa-Bank · Bank CenterCredit · TBC · Ameriabank · MTBank · Click
Eldik Group · Perm Financial & Industrial Group · MegaFon · MEDSI · EMC
ANIF · ARFI
Previous experience
Co-head of digital transformation, CPO of the Strategy product and advisor to the Chairman of the Board.
Deputy CEO and VP for Strategy and Marketing.
Direct sales and CRM development.
Project experience across 150+ companies
Strategy, business models and transformation. Models connecting banks, telecoms and other businesses.
New markets, business model adaptation, acquisitions and asset integration.
Investment platforms, capital raising and development of portfolio businesses.
Areas of practice
Investment projects and platforms. Capital raising and business development.
New markets and business model adaptation. International supply chains, partnerships and asset integration.
Management models, project teams and implementation of strategic initiatives.
Selected projects include success-based fees.
Selected work
Alfa 3.0 transformation, connecting the bank’s strategy with its business model, long-term customer relationships and change execution.
Click’s transformation strategy, developing a customer-centric business model, service proposition and growth opportunities, with implementation support.
Integration of Bank CenterCredit and Alfa-Bank Kazakhstan, supporting the creation of a unified bank and strategy execution through the merger.
International practice
Work and project experience across 31 countries
Central Asia and the CIS
Europe
Middle East
India and China
North America
Professional community
Member of the Chamber of Independent Directors of the Kyrgyz Republic
Member of the professional association of independent directors of Kazakhstan
FINNEXT Expert Council and jury member
BAI · EFMA · FINNEXT · Fintech 360 · B5+1 Forum
Fintech and investment
FINNEXT: Expert Council member; annual selection of 300–400 CIS fintech companies. More than 2,500 fintech companies in bank and fund pipelines, from analysis to acquisition and integration.
Investment and entrepreneurial projects include CoinPlace, ARFI and X8Team; acceleration and international development experience includes IIDF and Armenia.
Strategic Projects →A study of how customer experience, interaction quality and channel design influence the choice of financial institution, providing a basis for customer strategy and development priorities.
A study of how customer experience, interaction quality and channel design influence the choice of financial institution, providing a basis for customer strategy and development priorities.
A co-authored publication by Aleksei Veretenov and Yulia Tseplyaeva on Central Asia, investment opportunities and the region’s role in international business.

Aleksei Veretenov and Alexey Maslov discuss the reshaping of global payments infrastructure, cross-border settlements and changes in how payment systems operate.

Aleksei Veretenov and Marcus Guest, founder of PowerMaps, discuss modern corporate strategy using Amazon as an example. The podcast explores Wardley Mapping: understanding value chains, changes in the business landscape and the basis for strategic choices.

Aleksei Veretenov and Sergey Andreev discuss the use of artificial intelligence in business. The podcast focuses on practical applications, economic value and the transition from AI experiments to management decisions.
Speaking and Programs
Keynotes, moderation and private programs for business owners, boards and management teams.
Over 5 million YouTube video views · Speaking in Russian and English
Speaking and Programs →Research and executive education
17 countries covered by CEI, CXCI and GCCI customer experience research. Related practice includes customer analytics and Sensory Lab neurosensory studies.
Executive education includes SKOLKOVO, UWED, Matena, KRSU and Mancho School, alongside corporate programmes on leadership, service and organisational change.
Research →Financial capability
Dreamspace Community in the US: financial planning and personal finance; the Russian Ministry of Finance and Alfa-Bank: project work and a bank-based pilot; KRSU and Eldik Bank: financial capability in Kyrgyzstan.
Dreamspace Community →“Experience within banks, boards, investment platforms and my own businesses allows me to assess a company from the perspectives of management, ownership and capital. For me, international practices are tools to adapt to each market, regulatory environment and organization’s ability to implement them.”