Aleksei Veretenov and Dmitry Nefedov examine the economics of loyalty programmes: who funds rewards and how partnerships, personalisation and advertising monetisation work. The discussion focuses on the shift from discounts to influencing customer behaviour.
Participants: Aleksei Veretenov; Dmitry Nefedov
- Participants
- Aleksei Veretenov; Dmitry Nefedov
- Publisher / venue
- Aleksei Veretenov / YouTube
- Recording language
- Russian — per source register