Aleksei Veretenov
RU / EN

Videos and Interviews

What questions are missing from banking customer research?

Senteo published a discussion in which Michael Ruckman and John Berry of EFMA explore the limits of NPS and the questions that reveal how customers perceive their bank and why they behave as they do.

Senteo published a discussion in which Michael Ruckman and John Berry of EFMA explore the limits of NPS and the questions that reveal how customers perceive their bank and why they behave as they do.

Participants: Michael Ruckman; John Berry

Participants
Michael Ruckman; John Berry
Publisher / venue
Senteo
Recording language
Likely English; check audio
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